Modernity was introduced at the end of the 1950s, when Luigi Barba, a Cavaliere del Lavoro (Knight of Labour), definitively ended with the sharecropping past and inaugurated the direct management of the company, equipping it with avant-garde facilities and infrastructures. Since the 1960s, the Barba family has
also been operating in other fields (production of bricks
www.siailaterizi.it ), but has kept the land and agriculture as its core business, with the same tenacity, the same dedication, the same capacity for innovation that have accompanied it over the years, pushing it to project itself, one furrow after another, towards the future.